"Zie jij wat IXXI?"2023
Brand activations to help IXXI sell their brand better to potential retailers.
"Zie jij wat IXXI?"2023
Brand activations to help IXXI sell their brand better to potential retailers.
"HEMAal samen"2021
HEMAal samen is a brand activation idea created to bring people together in de HEMA to make it a more inclusive and diverse store.
Disclaimer:
This was a project
"HEMAal samen"
This new feature in the HEMA app is all about connecting costumers with their friends. The more HEMA friends you have, the more vouchers you get for free products. There is an exciting game where you can stack tompouches (a HEMA favorite)- the real verson winnable when you reach 100 HEMA friends. It’s a fun way to encourage people to expand their network, fostering diversity in the HEMA community. There would be a guerilla promoring, featuring life-sized tompouches you can stack with your friends in front of HEMA stores!
+ behind the scenes